UI Concepts Framework · CHAPTER 1 OF 8

Getting started

A framework by Upslide Design Studio

A Practical Framework
for UI Concepts

Define the visual direction of B2B SaaS and enterprise software before designing the complete product.

Enterprise SaaS

UI Concepts

Illustration accompanying A Practical Framework for UI Concepts
Illustration accompanying A Practical Framework for UI Concepts
Illustration accompanying A Practical Framework for UI Concepts
Illustration accompanying A Practical Framework for UI Concepts

A Practical Framework for UI Concepts

Define the visual direction of B2B SaaS and enterprise software before designing the complete product.

Enterprise SaaS

UI Concepts

Illustration accompanying A Practical Framework for UI Concepts
Illustration accompanying A Practical Framework for UI Concepts
Illustration accompanying A Practical Framework for UI Concepts
Illustration accompanying A Practical Framework for UI Concepts

Why This Guide Exists

Most UI Concepts Start Only With Visual Styling

Teams often begin choosing colours, typography, components, and visual references as soon as they start designing the UI.

​

But without understanding the software, its users, workflows, business context, and brand, the concept may look attractive while failing to support the actual product experience.

Most UI Concepts Start Only With Visual Styling: Button Button 900 800 700 600 500 400 300 200 100 50 Button Button Typography Button

Button

Button

900

800

700

600

500

400

300

200

100

50

Button

Button

Typography

Button

Most UI Concepts Start Only With Visual Styling

Teams often begin choosing colours, typography, components, and visual references as soon as they start designing the UI.

But without understanding the software, its users, workflows, business context, and brand, the concept may look attractive while failing to support the actual product experience.

Most UI Concepts Start Only With Visual Styling: Button Button 900 800 700 600 500 400 300 200 100 50 Button Button Typography Button

Button

Button

900

800

700

600

500

400

300

200

100

50

Button

Button

Typography

Button

Who This Guide Is For

Illustration accompanying This guide is for teams building or redesigning SaaS software.

This guide is for teams
building or redesigning SaaS software.

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Low Feature Adoption

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Legacy UI

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Long Onboarding Cycles

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Complex Workflows

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Heavy Training Dependency

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Confusing Navigation

Whose Software Has

This guide is for teams building or redesigning SaaS software.

Whose Software Has

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Complex Workflows

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Heavy Training Dependency

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Confusing Navigation

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Low Feature Adoption

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Legacy UI

This guide is for teams building or redesigning SaaS software.: Low Feature Adoption Legacy UI Long Onboarding Cycles Complex Workflows Heavy Training Dependency Confusing Navigation

Long Onboarding Cycles

Illustration accompanying This guide is for teams building or redesigning SaaS software.

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UI Concepts Framework

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