UI Concepts Framework · CHAPTER 5 OF 8

The colour system

Step 5 Define the Colour System

Organise Colours by Their Type

Once the moodboard and overall direction are confirmed, define the colour system.

​

Start with the brand guidelines, but do not use every brand colour across the entire interface.

Coloured isometric cubes beside the Upslide character.

Flows

Data

Access

Intuative

Tasks

Prior

Users

Organise Colours by Their Type

Once the moodboard and overall direction are confirmed, define the colour system.

Start with the brand guidelines, but do not use every brand colour across the entire interface.

Coloured isometric cubes beside the Upslide character.

Flows

Data

Access

Intuative

Tasks

Prior

Users

A Brand Palette Is Not a UI Colour System

Colours should be organised based on the role they play within the software.

​

A UI colour system usually includes:

​

  • Primary colour
  • Secondary colours
  • Tertiary colours
  • Semantic colours

Primary color

Secondary color

Teritory color

Semantic color

A Brand Palette Is Not a UI Colour System: Primary color Secondary color Teritory color Semantic color

A Brand Palette Is Not a UI Colour System

Colours should be organised based on the role they play within the software.

A UI colour system usually includes:

  • Primary colour
  • Secondary colours
  • Tertiary colours
  • Semantic colours

Primary color

Secondary color

Teritory color

Semantic color

A Brand Palette Is Not a UI Colour System: Primary color Secondary color Teritory color Semantic color

Primary Colour

Primary colour is the main brand colour used to highlight the most important actions, active states, and key elements in the interface

Primary Colour

Primary colour is the main brand colour used to highlight the most important actions, active states, and key elements in the interface

Use the Primary Colour Selectively

Reserve the primary colour for the most important actions and elements, such as:

Use the Primary Colour Selectively: Primary buttons Active navigation Selected states Key highlights Using it selectively creates focus and hierarchy. Using it everywhere reduces its visual importance.
Use the Primary Colour Selectively: Primary buttons Active navigation Selected states Key highlights Using it selectively creates focus and hierarchy. Using it everywhere reduces its visual importance.

Primary buttons

Active navigation

Use the Primary Colour Selectively: Primary buttons Active navigation Selected states Key highlights Using it selectively creates focus and hierarchy. Using it everywhere reduces its visual importance.

Selected states

Use the Primary Colour Selectively: Primary buttons Active navigation Selected states Key highlights Using it selectively creates focus and hierarchy. Using it everywhere reduces its visual importance.

Key highlights

Using it selectively creates focus and hierarchy. Using it everywhere reduces its visual importance.

Use the Primary Colour Selectively

Reserve the primary colour for the most important actions and elements, such as:

Use the Primary Colour Selectively: Primary buttons Active navigation Selected states Key highlights Using it selectively creates focus and hierarchy. Using it everywhere reduces its visual importance.

Primary buttons

Active navigation

Use the Primary Colour Selectively: Primary buttons Active navigation Selected states Key highlights Using it selectively creates focus and hierarchy. Using it everywhere reduces its visual importance.

Selected states

Use the Primary Colour Selectively: Primary buttons Active navigation Selected states Key highlights Using it selectively creates focus and hierarchy. Using it everywhere reduces its visual importance.

Key highlights

Using it selectively creates focus and hierarchy. Using it everywhere reduces its visual importance.

Telangana Electricity App Example

For one Telangana Electricity App concept, blue was used as the primary colour because it communicates:

​

  • Trust
  • Reliability
  • Professionalism


Instead of applying it everywhere, use it for key actions such as: Pay Bill, Continue, Get Started, Active navigation, Selected states

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Welcome

Varun Kashetty

USC No: 100545832

Varun Kashetty

22 Days left

₹450.75

USC No: 100545832

Varun Kashetty

22 Days left

₹1250/-

USC No: 100545832

Mr Mohan & Other

22 Days left

₹1250/-

Qucik Actions

Pay Bills

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Bill History

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Services

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Other Payments

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Choose Renewable

Get your connections be powered by the sun today!

Helpful Tips

Read more

Avoid Overloading Outlets

Do not overload outlets with multiple devices, as it can cause overheating and increase the risk of fire.

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Unplug Appliances
when not in use

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Never run cords under Rugs/Carpets

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Make sure you use proper
wattage/Lighting

Using the right wattage helps keep your lighting safe and efficient.

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Home

Services

Complains

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Primary Color

Color Gradient: #193E6A, 112A47

Telangana Electricity App Example

For one Telangana Electricity App concept, blue was used as the primary colour because it communicates:

  • Trust
  • Reliability
  • Professionalism

Instead of applying it everywhere, use it for key actions such as: Pay Bill, Continue, Get Started, Active navigation, Selected states

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Welcome

Varun Kashetty

USC No: 100545832

Varun Kashetty

22 Days left

₹450.75

USC No: 100545832

Varun Kashetty

22 Days left

₹1250/-

USC No: 100545832

Mr Mohan & Other

22 Days left

₹1250/-

Qucik Actions

Pay Bills

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Bill History

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Services

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Other Payments

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Choose Renewable

Get your connections be powered by the sun today!

Helpful Tips

Read more

Avoid Overloading Outlets

Do not overload outlets with multiple devices, as it can cause overheating and increase the risk of fire.

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Unplug Appliances
when not in use

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Never run cords under Rugs/Carpets

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Make sure you use proper
wattage/Lighting

Using the right wattage helps keep your lighting safe and efficient.

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Home

Services

Complains

Telangana Electricity App Example: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Primary Color

Color Gradient: #193E6A, 112A47

Secondary Colour

Secondary colours support the primary colour and add visual variety to supporting elements.

Secondary Colour

Secondary colours support the primary colour and add visual variety to supporting elements.

Support the Primary Colour

Secondary colours add visual variety without competing with the primary colour.

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights
Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights
Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Charts

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Tags

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Secondary actions

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Illustrations

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Smaller highlights

They Can Be Used For:

Support the Primary Colour

Secondary colours add visual variety without competing with the primary colour.

They Can Be Used For:

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Charts

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Tags

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Secondary actions

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Illustrations

Support the Primary Colour: Charts Tags Secondary actions Illustrations Smaller highlights

Smaller highlights

Control Supporting Colours

Green, red, and yellow may appear in the supporting palette.

​

Their use should depend on the meaning and context of each colour rather than decoration.

Illustration accompanying Control Supporting Colours

Yellow - Orange

HEX :

#FFD600

RGB :

RED : 255

GREEN : 214

BLUE : 0

Orange

HEX :

#FD9800

RGB :

RED : 253

GREEN : 152

BLUE : 0

Orange - Red

HEX :

#FF4C00

RGB :

RED : 255

GREEN : 76

BLUE : 0

Control Supporting Colours: Yellow - Orange HEX : #FFD600 RGB : RED : 255 GREEN : 214 BLUE : 0 Orange HEX : #FD9800 RGB : RED : 253 GREEN : 152 BLUE : 0 Orange - Red HEX : #FF4C00 RGB : RED : 255 GREEN : 76 BLUE : 0

Control Supporting Colours

Green, red, and yellow may appear in the supporting palette.

Their use should depend on the meaning and context of each colour rather than decoration.

Illustration accompanying Control Supporting Colours

Yellow - Orange

HEX :

#FFD600

RGB :

RED : 255

GREEN : 214

BLUE : 0

Orange

HEX :

#FD9800

RGB :

RED : 253

GREEN : 152

BLUE : 0

Orange - Red

HEX :

#FF4C00

RGB :

RED : 255

GREEN : 76

BLUE : 0

Control Supporting Colours: Yellow - Orange HEX : #FFD600 RGB : RED : 255 GREEN : 214 BLUE : 0 Orange HEX : #FD9800 RGB : RED : 253 GREEN : 152 BLUE : 0 Orange - Red HEX : #FF4C00 RGB : RED : 255 GREEN : 76 BLUE : 0

Tertiary Colour

Tertiary colours are neutral supporting colours used for backgrounds, borders, surfaces, and text hierarchy.

Tertiary Colour

Tertiary colours are neutral supporting colours used for backgrounds, borders, surfaces, and text hierarchy.

Use Neutrals to Create Structure

Neutral colours create structure and balance without drawing attention away from key actions.

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Backgrounds

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Cards

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Borders

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Table lines

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Text hierarchy

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Input fields

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Disabled states

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states
Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Tertiary colours are mostly neutral shades used for:

Use Neutrals to Create Structure

Neutral colours create structure and balance without drawing attention away from key actions.

Tertiary colours are mostly neutral shades used for:

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Backgrounds

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Cards

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Borders

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Table lines

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Text hierarchy

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Input fields

Use Neutrals to Create Structure: Backgrounds Cards Borders Table lines Text hierarchy Input fields Disabled states

Disabled states

Balance Stronger Brand Colours

In the Telangana Electricity App:

​

Light greys support backgrounds and cards

Dark neutrals support headings, labels, and body text

Subtle borders separate information

​

This keeps the interface clean and readable.

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Welcome

Varun Kashetty

USC No: 100545832

Varun Kashetty

22 Days left

₹450.75

USC No: 100545832

Varun Kashetty

22 Days left

₹1250/-

USC No: 100545832

Mr Mohan & Other

22 Days left

₹1250/-

Qucik Actions

Pay Bills

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Bill History

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Services

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Other Payments

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Choose Renewable

Get your connections be powered by the sun today!

Helpful Tips

Read more

Avoid Overloading Outlets

Do not overload outlets with multiple devices, as it can cause overheating and increase the risk of fire.

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Unplug Appliances
when not in use

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Never run cords under Rugs/Carpets

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Make sure you use proper
wattage/Lighting

Using the right wattage helps keep your lighting safe and efficient.

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Home

Services

Complains

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Dark Neutrals

Color: #000D1A

RGB: 0, 13, 26, 100

Dark Neutrals

Color: #4FA17E

RGB: 79, 161, 126, 100

Background Grey

Color: #F0F0F0

RGB: 240, 240, 240, 100

Balance Stronger Brand Colours

In the Telangana Electricity App:

Light greys support backgrounds and cards

Dark neutrals support headings, labels, and body text

Subtle borders separate information

This keeps the interface clean and readable.

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Welcome

Varun Kashetty

USC No: 100545832

Varun Kashetty

22 Days left

₹450.75

USC No: 100545832

Varun Kashetty

22 Days left

₹1250/-

USC No: 100545832

Mr Mohan & Other

22 Days left

₹1250/-

Qucik Actions

Pay Bills

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Bill History

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Services

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Other Payments

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil
Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Choose Renewable

Get your connections be powered by the sun today!

Helpful Tips

Read more

Avoid Overloading Outlets

Do not overload outlets with multiple devices, as it can cause overheating and increase the risk of fire.

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Unplug Appliances
when not in use

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Never run cords under Rugs/Carpets

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Make sure you use proper
wattage/Lighting

Using the right wattage helps keep your lighting safe and efficient.

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Home

Services

Complains

Balance Stronger Brand Colours: Welcome Varun Kashetty Add USC USC No: 100545832 Varun Kashetty 22 Days left ₹450.75 Pay Bill View Bill USC No: 100545832 Varun Kashetty 22 Days left ₹1250/- Pay Bill View Bill USC No: 100545832 Mr Mohan & Other 22 Days left ₹1250/- Pay Bil

Dark Neutrals

Color: #000D1A

RGB: 0, 13, 26, 100

Dark Neutrals

Color: #4FA17E

RGB: 79, 161, 126, 100

Background Grey

Color: #F0F0F0

RGB: 240, 240, 240, 100

Semantic Colours

Colours Must Communicate Meaning

Define separate semantic colours for: Success, Warning, Error, Information. These may be required even when they are not part of the brand guidelines.

Emerald Pulse

HEX : #00B75D

RBG : rgb(0, 183, 93)

Success

Golden Wheat

HEX : #DDAD65

RBG : rgb(221, 173, 101)

Warning

Crimson Blaze

HEX : #FB343C

RBG : rgb(251, 52, 60)

Error

Colours Must Communicate Meaning

Define separate semantic colours for: Success, Warning, Error, Information. These may be required even when they are not part of the brand guidelines.

Success

Warning

Error

HEX : #00B75D

RBG : rgb(0, 183, 93)

HEX : #DDAD65

RBG : rgb(221, 173, 101)

HEX : #FB343C

RBG : rgb(251, 52, 60)

Emerald Pulse

Golden Wheat

Crimson Blaze

Semantic Colours Improve Scanning

Consistent semantic colours help users understand the status of an action or system response without reading every detail.

Illustration accompanying Semantic Colours Improve Scanning
Illustration accompanying Semantic Colours Improve Scanning

Semantic Colours Improve Scanning

Consistent semantic colours help users understand the status of an action or system response without reading every detail.

Illustration accompanying Semantic Colours Improve Scanning
Illustration accompanying Semantic Colours Improve Scanning

Do Not Display the Brand Colour Everywhere

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Visual Hierarchy

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Clear Emphasis

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Better Readability

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Clear
Meaning

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Brand
Recognition

Use Colour Thoughtfully To Create:

Do Not Display the Brand Colour Everywhere

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Visual Hierarchy

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Clear Emphasis

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Better Readability

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Clear
Meaning

Do Not Display the Brand Colour Everywhere: Visual Hierarchy Clear Emphasis Better Readability Clear Meaning Brand Recognition

Brand
Recognition

Use Colour Thoughtfully To Create:

Handling Different Brand Palettes

What If the Logo Has Multiple Colours?

When a logo contains multiple colours, assign each one a clear role.

​

For the RanaBOM concept:

Brown was used as the primary colour

Blue was used as the secondary colour

For each selected colour, we created a tonal palette and chose the most suitable shades for the interface.

What If the Logo Has Multiple Colours?: Primary Secondary
What If the Logo Has Multiple Colours?: Primary Secondary

Primary

Secondary

What If the Logo Has Multiple Colours?

When a logo contains multiple colours, assign each one a clear role.

For the RanaBOM concept:

Brown was used as the primary colour

Blue was used as the secondary colour

For each selected colour, we created a tonal palette and chose the most suitable shades for the interface.

What If the Logo Has Multiple Colours?: Primary Secondary
What If the Logo Has Multiple Colours?: Primary Secondary

Primary

Secondary

What If the Logo Uses a Gradient?

A gradient does not need to appear across the entire interface. Use it selectively for secondary elements, highlights, illustrations, or branded moments.

​

In AssetWyn, we selected two key colours from the logo gradient, created a tonal palette for each, and chose suitable shades for the interface.

​

This maintained the brand connection without overwhelming the UI.

What If the Logo Uses a Gradient?: by #CD0957 #351FAB

by

#CD0957

#351FAB

What If the Logo Uses a Gradient?

A gradient does not need to appear across the entire interface. Use it selectively for secondary elements, highlights, illustrations, or branded moments.

In AssetWyn, we selected two key colours from the logo gradient, created a tonal palette for each, and chose suitable shades for the interface.

This maintained the brand connection without overwhelming the UI.

What If the Logo Uses a Gradient?: by #CD0957 #351FAB

by

#CD0957

#351FAB

What If the Client Wants a Monotonous Look?

Some B2B SaaS clients prefer a restrained, single-colour direction.

In this case, select one base colour, create a tonal palette from it, and choose suitable shades for the interface.

​

Semantic colours should remain separate for success, warning, error, and information states.

Two overlapping product screens demonstrating a restrained colour palette.

Dashboard

Ai Gap analysis

Document hub

Task/Workflow

Compliance bot

Reports

Configurations

Settings

Support

Compliance bot

Olivia Rhye

olivia@untitledui.com

Compliance Rate

70.8%

Compliance Growth

SOP

Compliance

Regulation

Task Status

This Month

Total

21 Tasks

Completed

10/20

Inprogress

07/20

Pending

03/20

Compliance Bot

Hi how can i help you with

compliance?

Ask about compliance....

Workflow

Filters

Task Name

Device Sop Compliance

Review Safety Protocols

Conduct Risk Assessment

Update Security Policies

Implement Data Protection

Status

Inprogress

Completed

Pending Review

Rejected

Rejected

Progress

60%

100%

30%

10%

10%

Due date

Jan 16, 2025

Jan 16, 2025

Jan 14, 2025

Jan 14, 2025

Jan 14, 2025

Regulatory Watchtower

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

Dashboard

Ai Gap analysis

Document hub

Task/Workflow

Compliance bot

Reports

Configurations

Settings

Support

Dashboard

Olivia Rhye

olivia@untitledui.com

Compliance Rate

70.8%

Compliance Growth

SOP

Compliance

Regulation

Task Status

This Month

Total

21 Tasks

Completed

10/20

Inprogress

07/20

Pending

03/20

Compliance Bot

Hi how can i help you with

compliance?

Ask about compliance....

Workflow

Filters

Task Name

Device Sop Compliance

Review Safety Protocols

Conduct Risk Assessment

Update Security Policies

Implement Data Protection

Status

Inprogress

Completed

Pending Review

Rejected

Rejected

Progress

60%

100%

30%

10%

10%

Due date

Jan 16, 2025

Jan 16, 2025

Jan 14, 2025

Jan 14, 2025

Jan 14, 2025

Regulatory Watchtower

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

What If the Client Wants a Monotonous Look?

Some B2B SaaS clients prefer a restrained, single-colour direction.

In this case, select one base colour, create a tonal palette from it, and choose suitable shades for the interface.

Semantic colours should remain separate for success, warning, error, and information states.

Two overlapping product screens demonstrating a restrained colour palette.

Dashboard

Ai Gap analysis

Document hub

Task/Workflow

Compliance bot

Reports

Configurations

Settings

Support

Compliance bot

Olivia Rhye

olivia@untitledui.com

Compliance Rate

70.8%

Compliance Growth

SOP

Compliance

Regulation

Task Status

This Month

Total

21 Tasks

Completed

10/20

Inprogress

07/20

Pending

03/20

Compliance Bot

Hi how can i help you with

compliance?

Ask about compliance....

Workflow

Filters

Task Name

Device Sop Compliance

Review Safety Protocols

Conduct Risk Assessment

Update Security Policies

Implement Data Protection

Status

Inprogress

Completed

Pending Review

Rejected

Rejected

Progress

60%

100%

30%

10%

10%

Due date

Jan 16, 2025

Jan 16, 2025

Jan 14, 2025

Jan 14, 2025

Jan 14, 2025

Regulatory Watchtower

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

Dashboard

Ai Gap analysis

Document hub

Task/Workflow

Compliance bot

Reports

Configurations

Settings

Support

Dashboard

Olivia Rhye

olivia@untitledui.com

Compliance Rate

70.8%

Compliance Growth

SOP

Compliance

Regulation

Task Status

This Month

Total

21 Tasks

Completed

10/20

Inprogress

07/20

Pending

03/20

Compliance Bot

Hi how can i help you with

compliance?

Ask about compliance....

Workflow

Filters

Task Name

Device Sop Compliance

Review Safety Protocols

Conduct Risk Assessment

Update Security Policies

Implement Data Protection

Status

Inprogress

Completed

Pending Review

Rejected

Rejected

Progress

60%

100%

30%

10%

10%

Due date

Jan 16, 2025

Jan 16, 2025

Jan 14, 2025

Jan 14, 2025

Jan 14, 2025

Regulatory Watchtower

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

REG-KNOW-STD

"Source Monitoring","Obligations Registry"

New update V2.12

Choose the Direction Based on Context

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context
Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Brand guidelines

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Stakeholder preferences

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Accessibility

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Visual tone

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Product context

The Final Colour Direction Should Depend on:

Choose the Direction Based on Context

The Final Colour Direction Should Depend on:

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Stakeholder preferences

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Brand guidelines

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Visual tone

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Accessibility

Choose the Direction Based on Context: Brand guidelines Stakeholder preferences Accessibility Visual tone Product context

Product context

Colours Checklist

The Final Check Before moving to next process

If the answer is no for even one or if there is even the tiniest bit ambiguity, the team should not proceed. Understand the context before moving further.

Illustration accompanying The Final Check Before moving to next process

Is the primary colour clearly defined?

Are secondary colours controlled?

Are neutral colours available?

Are semantic colours consistent?

Does the palette align with the brand?

Does it meet accessibility requirements?

Have you understood:

Have you understood:

  • Is the primary colour clearly defined?

  • Are secondary colours controlled?

  • Are neutral colours available?

  • Are semantic colours consistent?

  • Does the palette align with the brand?

  • Does it meet accessibility requirements?

Have you understood:

The Final Check Before moving to next process

If the answer is no for even one or if there is even the tiniest bit ambiguity, the team should not proceed. Understand the context before moving further.

Is the primary colour clearly defined?

Are secondary colours controlled?

Are neutral colours available?

Are semantic colours consistent?

Does the palette align with the brand?

Does it meet accessibility requirements?

Illustration accompanying The Final Check Before moving to next process

Final Step-5 Takeaway

Use Colour With a Clear Purpose

​

A strong colour system connects the brand with the interface while creating hierarchy, readability, and meaning.

Illustration accompanying Final Step-5 Takeaway
Illustration accompanying Final Step-5 Takeaway

Final Step-5 Takeaway

Use Colour With a Clear Purpose

A strong colour system connects the brand with the interface while creating hierarchy, readability, and meaning.

Illustration accompanying Final Step-5 Takeaway
Illustration accompanying Final Step-5 Takeaway

FRAMEWORK CONTENTS

UI Concepts Framework

Search documentation

Search scope

Search across all eight guides.

Diagram detail