Business Model Canvas Framework · CHAPTER 5 OF 6
Costs, revenue, and canvas validation
Understand the Cost Structure
Identify the Product’s Key Operating Costs
- Application development and maintenance
- Infrastructure and hosting
- Third-party tools and integrations
- Customer support
- Implementation and onboarding
- Training
- Compliance and security
- Internal operational teams
Identify the Product’s Key Operating Costs
- Application development and maintenance
- Infrastructure and hosting
- Third-party tools and integrations
- Customer support
- Implementation and onboarding
- Training
- Compliance and security
- Internal operational teams
Use Cost Insights to Guide the Redesign
Use Cost Insights to Guide the Redesign
Understand the Revenue Streams
Know What Customers Actually Pay For
Know What Customers Actually Pay For
Revenue Streams Guide Product Priorities
Revenue Streams Guide Product Priorities
Meet User Needs and Business Goals
The redesign should create meaningful value for users while supporting the goals of the business.
Avoid prioritising revenue at the cost of usability or user trust.
The strongest product decisions benefit both the user and the business.
User Needs
User Needs
Business Objective
Business Objective
Meet User Needs and Business Goals
The redesign should create meaningful value for users while supporting the goals of the business.
Avoid prioritising revenue at the cost of usability or user trust.
The strongest product decisions benefit both the user and the business.
User Needs
User Needs
Business Objective
Business Objective
Stakeholder Validation
Take a Blank Canvas to the Stakeholder Meeting
Discuss each block in the same sequence and document the stakeholders’ responses on an empty canvas.
This keeps the discussion open and prevents your initial assumptions from influencing their answers.
Take a Blank Canvas to the Stakeholder Meeting
Discuss each block in the same sequence and document the stakeholders’ responses on an empty canvas.
This keeps the discussion open and prevents your initial assumptions from influencing their answers.
Compare Understanding With Reality
After the meeting:
- Compare both canvases
- Correct assumptions
- Add missing information
- Resolve contradictions
- Mark open questions
Compare Understanding With Reality
After the meeting:
- Compare both canvases
- Correct assumptions
- Add missing information
- Resolve contradictions
- Mark open questions
Connect the Complete Canvas
Do Not Study Each Block in Isolation
Every BMC block affects the others.
The goal is not to complete nine separate boxes, but to understand how the complete business model works together.
Do Not Study Each Block in Isolation
Every BMC block affects the others.
The goal is not to complete nine separate boxes, but to understand how the complete business model works together.
Connect the Blocks Before Making Decisions
Connect the Blocks Before Making Decisions