Business Model Canvas Framework · CHAPTER 6 OF 6

Applying the business model canvas

The Big Consequences of Poor Business Understanding

Poor Business Context Creates Product Misalignment

When business context is not understood, the redesigned product may look better

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption
Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Internal operations

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Customer expectations

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Revenue goals

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Cost reduction

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Product adoption

But still fail to support

Poor Business Context Creates Product Misalignment

When business context is not understood, the redesigned product may look better

But still fail to support

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Revenue goals

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Customer expectations

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Cost reduction

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Internal operations

Poor Business Context Creates Product Misalignment: Internal operations Customer expectations Revenue goals Cost reduction Product adoption

Product adoption

Poor Business Understanding Does Not Just Affect the Software.
It affects business performance.

Poor Business Understanding Does Not Just Affect the Software. It affects business performance.

What Good BMC Changes in the Final Design

A Design Aligned With the BMC Reduces Costs and Increases Revenue

With a clear understanding of the business model, the team can create:

A Design Aligned With the BMC Reduces Costs and Increases Revenue: Reduced support and training costs Lower operational dependency Stronger value communication Better revenue-driving workflows Improved retention and renewals

Reduced support and training costs

Lower operational dependency

Stronger value communication

Better revenue-driving workflows

Improved retention and renewals

A Design Aligned With the BMC Reduces Costs and Increases Revenue

With a clear understanding of the business model, the team can create:

Stronger value communication

Lower operational dependency

Better revenue-driving workflows

Reduced support and training costs

Improved retention and renewals

BMC Checklist

The Final Check Before moving to next process

If the answer is no for even one or if there is even the tiniest bit ambiguity, the team should not proceed. Fill the business-context gaps before making design decisions.

Illustration accompanying The Final Check Before moving to next process

The primary value proposition?

All important customer segments?

Every major customer channel?

The intended customer relationship?

The business’s key activities?

The resources supporting the product?

The main operational costs?

How the business earns revenue?

Have you understood:

Have you understood:

  • The primary value proposition?

  • All important customer segments?

  • Every major customer channel?

  • The intended customer relationship?

  • The business’s key activities?

  • The resources supporting the product?

  • The main operational costs?

  • How the business earns revenue?

Have you understood:

The Final Check Before moving to next process

If the answer is no for even one or if there is even the tiniest bit ambiguity, the team should not proceed. Fill the business-context gaps before making design decisions.

The primary value proposition?

All important customer segments?

Every major customer channel?

The intended customer relationship?

The business’s key activities?

The resources supporting the product?

The main operational costs?

How the business earns revenue?

Illustration accompanying The Final Check Before moving to next process

How Upslide Uses This in Real Projects

BMC Guides Further Research

The BMC begins with the current understanding gathered through KT and initial discussions.

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It identifies the software’s value, customers, operations, resources, costs, and goals, helping guide the next steps in the redesign process.

BMC Guides Further Research: BMC

BMC

BMC Guides Further Research

The BMC begins with the current understanding gathered through KT and initial discussions.

It identifies the software’s value, customers, operations, resources, costs, and goals, helping guide the next steps in the redesign process.

BMC Guides Further Research: BMC

BMC

After BMC, our process continues with

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Initial Research

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Visual User Flow Mapping

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

User persona creation

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Competitive analysis

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Business Model Canvas

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

UX audit

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Information architecture

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Wireframes

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

UI concepts

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Final UI design

After BMC, our process continues with

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Initial Research

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Visual User Flow Mapping

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

User persona creation

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Competitive analysis

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Business Model Canvas

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

UX audit

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Information architecture

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Wireframes

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

UI concepts

After BMC, our process continues with: Initial Research Visual User Flow Mapping User persona creation Competitive analysis Business Model Canvas UX audit Information architecture Wireframes UI concepts Final UI design

Final UI design

Final Takeaway

BMC Is an Essential Step in Software Redesign

A redesign should improve more than screens. It should reflect how the product creates and delivers value.

Value proposition

Customer segments

Business operations

Costs and revenue

Partners and dependencies

Use the BMC to understand:

BMC Is an Essential Step in Software Redesign

A redesign should improve more than screens. It should reflect how the product creates and delivers value.

Value proposition

Customer segments

Business operations

Costs and revenue

Partners and dependencies

Use the BMC to understand:

Before changing the interface, understand what is really slowing users down.

Planning to redesign B2B SaaS & Enterprise Software ?

Planning to redesign B2B SaaS & Enterprise Software ?

Before changing the interface, understand what is really slowing users down.

LET’S PUT IT INTO PRACTICE

Ready to improve your SaaS product?

Work with Upslide to uncover UX gaps, simplify complex workflows, and create a product your users can navigate with confidence.

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