Business Model Canvas Framework · CHAPTER 2 OF 6
Business model foundations
Why BMC Cannot Be Ignored
“Good Design Must Support Good Business”
Design is not only about how software looks.
It is how problems are solved, value is delivered, and business goals are supported.
That is why designers must understand the business model behind the product before making redesign decisions.
“Good Design Must Support Good Business”
Design is not only about how software looks.
It is how problems are solved, value is delivered, and business goals are supported.
That is why designers must understand the business model behind the product before making redesign decisions.
A Product Cannot Be Understood Without Its Business
A Product Cannot Be Understood Without Its Business
A Usable Product Can Still Fail the Business
A product may have clear screens and usable workflows.
But if it does not support the company’s value proposition, customer relationships, operations, or revenue model, it may still fail as a business product.
A Usable Product Can Still Fail the Business
A product may have clear screens and usable workflows.
But if it does not support the company’s value proposition, customer relationships, operations, or revenue model, it may still fail as a business product.
BMC helps the team understand, from a business perspective,
what the software needs to support beyond the interface.
BMC helps the team understand, from a business perspective, what the software needs to support beyond the interface.
Every workflow is connected to something larger
Every workflow is connected to something larger
The Business Model Canvas brings these connections together, giving the redesign a clear business foundation.
The Business Model Canvas brings these connections together, giving the redesign a clear business foundation.
The Problem With Most Redesigns
What Is a Business Model Canvas in SaaS Redesign?
Business Model Canvas
Business Model Canvas
BMC Is Not Just a Business Strategy Exercise
BMC Is Not Just a Business Strategy Exercise
The Goal Is Not Just to Fill Nine Boxes
The Goal Is Not Just to Fill Nine Boxes
Where BMC Helps in Redesign
BMC Gives the Product a Clear Business Context
Before deciding the information architecture, workflows, wireframes, or interface, the team needs to understand what the business is trying to achieve.
BMC findings help define what the product should support and why.
BMC Gives the Product a Clear Business Context
Before deciding the information architecture, workflows, wireframes, or interface, the team needs to understand what the business is trying to achieve.
BMC findings help define what the product should support and why.
How to Conduct the BMC
Start With What You Already Know
Before meeting the stakeholders, fill the canvas using your current understanding of the software, users, workflows, and business.
This helps you enter the discussion with context, ask better questions, and understand stakeholder inputs more clearly.
Start With What You Already Know
Before meeting the stakeholders, fill the canvas using your current understanding of the software, users, workflows, and business.
This helps you enter the discussion with context, ask better questions, and understand stakeholder inputs more clearly.
Validate It With Stakeholders
Take the initial canvas into the stakeholder meeting.
Discuss every block in the same sequence and record the stakeholders’ inputs, corrections, and missing information.
Validate It With Stakeholders
Take the initial canvas into the stakeholder meeting.
Discuss every block in the same sequence and record the stakeholders’ inputs, corrections, and missing information.
Correct Assumptions and Finalise
Correct Assumptions and Finalise
The Upslide BMC Framework
A 9-Step BMC Framework for Software Redesign
Swipe horizontally to explore all nine blocks →
A 9-Step BMC Framework for Software Redesign
How the Canvas Is Organised
Value Proposition
Value Proposition
The right side focuses on customers:
The right side of the BMC helps us understand who the software serves, how users discover and access it, and how the business supports them over time.
This ensures the redesign delivers the right value through the right channels and customer experience.
The right side focuses on customers:
The right side of the BMC helps us understand who the software serves, how users discover and access it, and how the business supports them over time.
This ensures the redesign delivers the right value through the right channels and customer experience.
The left side focuses on delivery:
The left side of the BMC helps us understand what the business needs to deliver the promised value.
It identifies the activities, resources, and partners needed to create practical solutions aligned with business operations.
The left side focuses on delivery:
The left side of the BMC helps us understand what the business needs to deliver the promised value.
It identifies the activities, resources, and partners needed to create practical solutions aligned with business operations.
The bottom connects value with:
The bottom of the BMC helps us understand the financial side of delivering value.
It shows the product’s major costs and revenue sources, helping designers reduce expenses and strengthen revenue-driving experiences.
The bottom connects value with:
The bottom of the BMC helps us understand the financial side of delivering value.
It shows the product’s major costs and revenue sources, helping designers reduce expenses and strengthen revenue-driving experiences.
Map the Software, Not the Entire Company
Enterprise organisations may have multiple products, departments, and customer groups.
Creating one BMC for the entire company makes the findings broad and disconnected from the redesign.
Build the canvas specifically for the software you are redesigning so the insights remain relevant to its users, workflows, features, and goals.
Map the Software, Not the Entire Company
Enterprise organisations may have multiple products, departments, and customer groups.
Creating one BMC for the entire company makes the findings broad and disconnected from the redesign.
Build the canvas specifically for the software you are redesigning so the insights remain relevant to its users, workflows, features, and goals.
Understanding With Example
Let’s Build the Canvas for One Software
Let’s Build the Canvas for One Software