SaaS Redesign Research Framework · CHAPTER 2 OF 5
Research foundations
Why Industry Research Can’t Be Ignored

permissions
Industry
Workflow
Users
Screen

Software cannot be Redesigned with Surface Level Understanding.
Enterprise software is not just screens.
It includes users, workflows, industry guidelines, permissions and business rules.
When redesigned with surface-level understanding, the UI may look better but break real workflows.
That’s why industry research is important.
It helps the design team understand In detail how the software actually works before redesigning it.

The Problem With Most Redesigns
A modern UI does not automatically create a better product.
The team does not understand the users
A redesign will fail if:
The workflow is mapped incorrectly
Business rules are ignored
Technical constraints are not considered
Industry terminology is misunderstood
A modern UI does not automatically create a better product.
A redesign will fail if:
The team does not understand the users
The workflow is mapped incorrectly
Business rules are ignored
Technical constraints are not considered
Industry terminology is misunderstood

Before

After
Example:
The client’s initial requirement was to improve only a few screens with majorly UI-level changes.
But the deeper UX problems were confusing workflows, unclear structure, too many fields, and poor task flow were still present.
So even though the redesigned screens looked cleaner and more modern, the user experience did not improve enough.
The result: a prettier interface with the same old confusion.
What Is Industry Process Research in UI/UX?


Users

Terminology

Rules

Workflows

Risks

Standards
Industry Process Research
An industry is the business domain the software belongs to, such as pharma, healthcare, finance, manufacturing, HR, or logistics.
Each industry has its own:
Users, Terminology, Rules, Workflows, Risks, Standards
Industry process research helps us understand the world around it and how that industry works before redesigning the software.

What tasks happen inside the software

What steps happen outside the software

Who are the users at each stage

Industry process research helps us understand the world around it and how that industry works before redesigning the software.

What tasks happen inside the software

What steps happen outside the software

Who are the users at each stage

Why Industry Research Is Not Optional
Poor Research Leads to Costly Redesign Mistakes
Industry research reduces the risk of:
Redesigning the wrong screens
Solving the wrong problems
Removing important functionality
Increasing training effort
Creating internal resistance
and alot more
Redesigning the wrong screens
Solving the wrong problems
Removing important functionality
Increasing training effort
Creating internal resistance
and alot more
Poor Research Leads to Costly Redesign Mistakes
Industry research reduces the risk of:
Redesigning the wrong screens
Solving the wrong problems
Removing important functionality
Increasing training effort
Creating internal resistance
and alot more
Mislabel important actions
Assume user needs
Ignore edge cases
Miss critical user permissions
Group features incorrectly
Without research, teams may:

Without research, teams may:
Mislabel important actions
Assume user needs
Ignore edge cases
Miss critical user permissions
Group features incorrectly

Where Industry Research Helps in a Redesign
Research
improves every major design decision.
Industry research helps us understand the larger process around the software.
Once we know where the product fits, we can optimise its workflow based on real industry work making tasks easier, clearer, and faster for users.
Software Process
Open
Close
Button
User clicks
Offline Process
User clicks
User clicks
Save
Submit
User clicks

Research improves every major design decision.
Industry research helps us understand the larger process around the software.
Once we know where the product fits, we can optimise its workflow based on real industry work making tasks easier, clearer, and faster for users.
Software Process
Open
Close
Button
User clicks
Offline Process
User clicks
User clicks
Save
Submit
User clicks

The Upslide Industry Research Framework
The 5-part research framework To use before redesigning complex software.
Each step helps us move from assumptions to informed design decisions.
Terminology
Research


Industry
Research

Workflow
Research

User Role
Research

Competitor
Research

Terminology Research
Industry Research
Workflow Research
User Role Research
Competitor Research
The 5-part research framework To use before redesigning complex software.
Terminology
Research


Industry
Research

Workflow
Research

User Role
Research

Competitor
Research

Each step helps us move from assumptions to informed design decisions.